LGTBI CHALLENGE

This video is the result of a social experiment that took place during the course of one month.
Using the trending app "TiKTok" several provoking videos were posted, showing stereotypical facts about the lgbt community.
In less than an hour one of our videos went viral, causing a remarkable impact on the TikTok users.
The whole idea, the execution and results are resumed in this case study, a new way of telling and documenting projects